The Business Game
The Business is an engaging games-based learning product from The Consulting Consortium and PIXELearning and is an excellent way of introducing enterprise to young adults and teens.
The game puts you into a realistic business scenario where you develop and market a new product.
It is designed to be engaging, challenging and fun whilst at the same time demonstrating how various business issues such as finance, sales, marketing and production are affected by each other.
The game takes you through various stages from initial product selection and market research through to manufacturing and selling.
You will find yourself in competition with a number of other companies in the marketplace. Your objective is to be as successful as possible: to maximise profits and to avoid going bust!
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